04 Nov 2014
Posted by Jeff 
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Yesterday Dunkin’ Donuts did a nationwide launch of their new Croissant Donut. The donuts is a cross between the breadiness of a croissant with the sweetness of a donut. It has 24 layers of dough, then covered in a glaze icing. This makes it crispy on the outside and soft inside.
While it sounds excellent, the folks over at Business Insider have tried them, and they weren’t particularly impressed:
“Tastes exactly like a normal glazed donut from Dunkin. It’s a little thicker and fluffier, but there’s no difference taste-wise.”
It sounds like Dunkin’ Donuts missed the mark at a great opportunity by going too simple.
Hopefully more reviews come in, because I always like to see brands take a risk with a new spin on an old product, or creating delicious mashups like this.
The Croissant Donut retails for about $2.49.
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